The “Project Management for Marketers” and “Marketing Strategy” courses are actually the last two in the minidegree. However, I have to admit I got a little too excited and skipped a few lessons and took these two instead. I was not disappointed. I have always wanted to be involved in…

Prior to taking the course on Growth Marketing, I honestly did not have a long list of expectations regarding topics and ideas that I thought the course was going to be about. …

Last week’s post was all about introducing Google Analytics to my blog. And like I said in the previous entry, I enjoyed it thoroughly, which resulted in me dedicating the whole post to just introducing it and creating a two-part post where I delve deeper on the subject. …

This week’s lesson is all about Google Analytics. This is my favorite lesson, so far. Not only because I already have some prior knowledge about it, but because Chris Mercer the instructor made it so easy to understand. I am not sure if it has something to do with how…

At this point in my journey with CXL, I have encountered and learned numerous terminologies that I was not familiar with prior to this course. But the one thing that is constantly mentioned in almost all the different topics, was A/B Testing. This definitely piqued my interest. …

This week I have decided to write more about Conversion Research. Take last week’s post as some sort of an introductory overview of the subject since I realized there are a lot more valuable information that must be mentioned. Let us start with Peep’s ResearchXL Model. In last week’s post…

Before I begin with this week’s review, I want to highlight that I also just got my User-Centric Marketing certificate from CXL, which is great. I am not yet even halfway through the course and I already got one. …

User-centric. Before this course I was not aware of the word but by context it was easy to understand what it means. …

Last week, I mentioned Growth Marketing revolving around the idea of experimentation and its overall efficiency. …